The South Korean Web3 and military technology enterprise, formerly known as AIITONE, has undertaken a significant transformation. This innovative company has officially rebranded itself as BU Technology, marking a pivotal moment in its journey.

The significant shift in BU Technology’s identity was unveiled during an extraordinary general meeting of shareholders on October 5th. In addition to the rebranding, the firm has expanded its horizons, now venturing into the manufacturing of electric trains, batteries, and charging devices.

This strategic expansion aims to diversify the company’s revenue streams, marking a bold and ambitious approach.

‘Beyond Your Technology,’ symbolized by the acronym BU Technology, embodies the essence of the company’s fresh identity. The motto, “Beyond Your Today, Beyond Your Expectation, Beyond Your Imagination,” mirrors BU Technology’s ambition to be a forward-thinking tech enterprise. It aims to consistently exceed the expectations and stretch the imaginations of its cherished clientele.

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BU Technology harnesses extended reality (XR) technology to create customized computer-based training (CBT) programs and simulators for military use. Additionally, it has expanded into producing content for industrial safety, utilizing augmented reality (AR) and virtual reality (VR) technologies.

This content has received recognition for its remarkable technical capabilities in replicating lifelike experiences, such as realistic sound, wind effects, and physical sensations.

The revitalized corporate identity and steadfast resolve of BU Technology are set to have a noteworthy influence in the Middle East.

Notably, earlier this year, BU Technology reaffirmed its commitment to the fintech sector. They inked an MOU with His Highness Sheikh Ahmed Bin Faisal Al Qassimi’s Royal Private Office in the UAE. This strategic agreement has a clear objective: to enhance and fortify the fintech landscape in South Korea, China, and Japan.

Furthermore, in September, BU Technology introduced a groundbreaking proof-of-concept (PoC) platform. This platform is specifically designed for blockchain-based security token projects within the securities and financial sector. It serves as a testing ground, enabling the evaluation of the feasibility and operational intricacies of security token initiatives.

CEO Lee Jin-yeop’s Vision: Elevating BU Technology’s Brand and Technological Leadership

CEO Lee Jin-yeop, the forward-thinking leader of BU Technology, has emphasized that the rebranding initiative has a specific focus. It aims to enhance the company’s brand equity and present a renewed image for the organization.

He has underscored BU Technology’s dedication to advancing its three core business pillars. These pillars include military applications, XR technology, and blockchain innovations.

Lee emphasized that the incorporation of new business objectives is a strategic maneuver to enhance the overall value of the company.

He has articulated his unwavering commitment to leading the newly rebranded BU Technology into the forefront of the Web3 era. This signifies the company’s dedicated pursuit of technological advancement.

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