Strike, the Bitcoin Payments App, is making significant strides towards its global expansion by extending its services to over 65 countries. The announcement was made by Strike CEO Jack Mallers at the prestigious Bitcoin 2023 conference held in Miami Beach, Florida.
The Strike app, with a primary focus on Bitcoin and the Lightning network, facilitates faster and more economical Bitcoin transactions. In addition, it offers users worldwide access to payment services and cross-border money transfers.
The latest app update introduces a revamped user interface and enables users to hold funds in Bitcoin (BTC) and tether (USDT). This further enhances the platform’s capabilities. The expansion is projected to broaden Strike’s potential market to approximately 3 billion individuals.
Bitcoin Payments App enhances user interface and articulates seamless on-boarding
Manuela Rios, Vice President of Product at Strike, articulated the company’s ambitious objective of serving every country and catering to a global population of 7 to 8 billion people. Rios emphasised the importance of providing a seamless on-boarding experience. Furthermore, She also highlighted the company’s efforts to enhance the user interface design.
Rios acknowledged the high design standards in the United States. However, she underscored the necessity of improving the app experience in other regions. The goal is to ensure a consistent and user-friendly interface for all users across different regions.
Strike’s decision to expand into more than 65 countries reflects its commitment to offering innovative services to a wider audience. This will enable transcending geographical boundaries.
By leveraging Bitcoin and the Lightning network, the app aims to provide a secure, efficient, and cost-effective payment solution to individuals worldwide. This is regardless of their location or financial circumstances.
Strike’s foray into new markets is expected to actively promote financial inclusion. It will enable individuals in underserved regions to access the benefits of digital currencies. Users, with the ability to send and receive funds globally, can actively experience the advantages of seamless cross-border transactions. Moreover, they can actively bypass traditional intermediaries and associated fees.
Fostering Increased usage of Bitcoin and other Cryptocurrencies
As Strike’s international presence grows, it is anticipated to foster increased adoption of Bitcoin and cryptocurrencies in general. The app’s user-friendly interface and its focus on the Lightning network provide an opportunity for users to embrace digital currencies with ease. Further, It will potentially drive mainstream acceptance and utilisation.
The expansion of Strike into over 65 countries represents a significant milestone in the evolution of financial technology, as the world moves towards a more digital and decentralised future.
Strike’s commitment to inclusivity, efficiency, and global accessibility, equips it to play a vital role in shaping the future of payments. In addition, it will also solidify Bitcoin’s position as a transformative force in the global economy.
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