Nodle, a provider of decentralized infrastructure networks, has introduced Click, a revolutionary media authentication application based on blockchain technology. Click aims to tackle the growing issues of fake news and manipulated media.
The innovative app focuses on preserving the integrity of data captured by mobile devices, specifically addressing concerns related to artificially generated content. By leveraging blockchain technology, Click provides a robust solution to enhance data credibility and combat misinformation.
As part of Nodle’s ContentSign solution, Click supports the Coalition for Content Provenance and Authenticity (C2PA). Additionally, Click aligns with CAI, led by Adobe and the Linux Foundation, for a media attestation standard. This places Click at the forefront of initiatives ensuring the credibility and authenticity of digital content.
Revolutionizing Blockchain Media Authentication for Trustworthy Content
Nodle CEO Micha Benoliel highlighted Click’s diverse user base, from photographers and journalists to law enforcement and content creators. Moreover, the application focuses on news and journalism, aiming to combat misinformation.
Click authenticates images or videos by capturing content with its camera, cryptographically signing and logging it on Nodle’s blockchain. Authenticated content is made accessible in the device’s gallery and on Click’s public page, providing proper attribution to contributors.
Benoliel emphasized that Click requires content to be captured exclusively through its app’s camera, eliminating the risk of fake or AI-altered images and videos being disseminated through the platform.
Click envisions itself as a “source of truth” for organizations such as Getty and AFP, offering a reliable repository of field-captured content. Benoliel stated that this empowers content consumers when approaching these organizations, allowing them to verify the authenticity of images and videos.
Regarding intellectual property rights and accreditation issues at major events like the World Economic Forum and the FIFA World Cup, Benoliel revealed plans to incorporate advanced attribution features and geofencing events. This would ensure that only authorized individuals, such as press personnel, can capture images at such events.
Transforming Media Authentication and Blockchain’s Untapped Potential in Journalism
Nodle’s infrastructure can store large volumes of content, initially off-chain, with only a record saved on the Nodle chain. Benoliel confirmed that Click would maintain a free version while exploring the possibility of introducing premium offerings with varying upload volumes in the future.
Notably, Click functions primarily as an authentication tool, proving ownership and real-world authenticity of photo and video content. As of now, it does not provide services related to photo or video detection or royalty management.
The journalism industry, in general, has yet to fully harness the potential benefits of blockchain technology for transparent and immutable information storage and dissemination.
While projects like the Associated Press’ partnership with blockchain startup Civil in 2018 aimed to deliver news content through blockchain, widespread adoption in the industry is still evolving.