Boba Guys and Shopify Users Demonstrate Utilization of Web3 Tools at Solana Breakpoint Event

Major corporations report improved business outcomes and promising loyalty programs within the broader Solana ecosystem.

At the Solana Breakpoint event, prominent mainstream brands and enterprises unveiled significant insights. They showcased how Web3 solutions, powered by the foundational Solana blockchain, are generating tangible profits. Moreover, these solutions are providing profound insights into customer data.

The four-day Amsterdam convention drew a diverse range of businesses from Web2, Web3, and traditional sectors. Additionally, a significant takeaway was the acceptance of Solana-based tools and services, revolutionizing payment systems and loyalty programs.

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Boba Guys, a rising American bubble tea brand similar to Starbucks, explained the results of its test run for a new customer loyalty app. This initiative provided valuable data and effectively encouraged patrons to return to its San Francisco outlets.

The trial, executed over five weeks, relied exclusively on in-store marketing to attract customers in the vicinity. Six hundred users were enlisted, with 31% of purchases being attributed to the loyalty program post facto.

Co-founders Bin Chen and Andrew Chau revealed a 67% boost in monthly loyalty program usage and a 65% spending increase.

Josh Fried, Head of Commerce Business Development at the Solana Foundation, shared insights with Cointelegraph. He explained that the loyalty program’s development serves as a practical example. It demonstrates how commercial clients can strengthen their businesses and customer base by adopting Web3 and blockchain-based tools.

“The initial data from the Boba Guys pilot demonstrates that we are genuinely enhancing their business outcomes. A genuine retailer with 25 branches took the stage and affirmed that this Solana-based program delivered an 800% return on investment,” Fried expounded.

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For every $1 invested by Boba Guys in the program, the company reaps $9 in revenue. Fried described this as a “substantive business uplift,” with plans in place to introduce the application across their San Francisco, New York, and Los Angeles stores.

The recent integration of Solana Pay into the Shopify e-commerce platform is another indication that payment tools rooted in Web3 are becoming a feasible alternative for conventional businesses. Fried shed light on how vendors are beginning to offer substantial feedback on the adoption of their payment infrastructure.

The MadLab nonfungible token project witnessed a notable increase in sales from cryptocurrency-savvy users who held crypto assets. “These users possessed USDC on Solana, waiting to utilize it for transactions rather than just trading. The integration enabled the community to initiate the purchase of merchandise,” Fried disclosed.

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Another narrative emerged from an entrepreneur in Denver, Colorado, who leveraged Shopify’s Solana Pay integration to bolster the sales of custom fragrances. The allure of the payment solution lies in Web3’s capacity to enhance e-commerce transactions:

“When making an online purchase, the inability to experience the fragrance poses a challenge. This storyteller requires metaverses, necessitating Web3 technology to add new dimensions to the transaction.”

While optimistic, Fried concedes that there is considerable work required to promote the adoption of Solana Pay and Web3 tools built upon Solana.

Having previously spent a decade at Google working on Google Pay’s development, he highlighted that even the tech giant required years to witness widespread adoption of its increasingly ubiquitous payment service.