Dairy Queen has joined forces with the local NFT initiative, Weirdo Ghost Gang (WGG), to establish a pop-up NFT emporium in Chengdu, China.
As per a press release, the pop-up store, themed “Ice and Snow Season,” is scheduled to be open from November 15 to December 31. It will showcase an array of collaboratively branded merchandise, including a Dairy Queen-WGG themed ice cream.
Moreover, holders of WGG NFTs will enjoy exclusive benefits as part of this joint endeavor. The project boasts a substantial following in the Asia-Pacific region.
Dairy Queen & WGG: NFT Art and Experiences Beyond Digital Realm
The press release affirms;
“Beyond merely spotlighting Dairy Queen’s continual advancements in new media digital marketing, this partnership also aims to provide consumers with a more nuanced comprehension of the NFT art intellectual property, WGG, culminating in enriched experiences and connections.”
The WGG collection comprises 5,555 “Lil Ghosts” NFTs, crafted by the Hong Kong-based Web3 holding company ManesLab in 2021. Since its inception, the collection has garnered over 21,510 Ether (ETH), amounting to $43.5 million in trading volume. Presently, its base price stands at 0.485 ETH ($995.2).
In September, WGG initiated the “City Party Map – Shanghai Station” event in collaboration with the local food retailer Jiujiu Duck Neck. The event provided NFT holders with discounts at over 500 of its retail establishments.
Last month, the project unveiled the “Ghost Season” event at The Box, an upscale shopping destination in Beijing. The event showcased WGG’s NFT art on 3D screens for shoppers.
NFT Projects Innovate Amid Crypto Downturn with Offline Marketing Alliances
In the midst of a pronounced crypto downturn, numerous NFT initiatives have sought partnerships with Web2 or even traditional brick-and-mortar enterprises for marketing collaborations.
For instance, in March, the Wassies by Wassies NFT Collection introduced a corresponding pop-up hotel in Singapore. The hotel operated until September, featuring Wassie-themed rooms available for approximately $100 per night.