Media monetization platform Mash and publishing firm TFTC have teamed up to revolutionize publisher monetization using Bitcoin’s Lightning Network (LN). The announcement, made on Oct. 17 highlights their commitment to addressing challenges in the publishing industry.
Collaborative Products and Reactions Feature
The collaborative products introduced by Mash and TFTC encompass monetization, growth, and engagement solutions tailored for publishers. The primary focus is to overcome hurdles in monetizing publishing endeavors and to elevate user engagement beyond conventional comment sections.
Under this partnership, the platforms have launched the game-changing “Reactions” feature. This dynamic tool empowers users to actively engage with publisher content, extending their time on the respective sites. Notably, “Reactions” offers both free and paid options, facilitated by micro-payments through the Lightning Network.
Jared Nusinoff, CEO of Mash, emphasizes how “Reactions” can enhance user experiences, introducing a multiplayer dynamic to the platform.
Marty Bent, CEO of TFTC, further echoes this sentiment, highlighting how the feature fosters direct interaction within the community.
Platform Redesign for Lightning Network
In tandem with this collaboration, both Mash and TFTC have undergone comprehensive redesigns to seamlessly integrate the new products and harness the capabilities of Bitcoin’s Lightning Network. As the most popular “layer 2” payment protocol on Bitcoin, LN addresses scalability challenges, ensuring quicker and more cost-effective transactions among network nodes.
Mash’s Engagement Hub and TFTC’s Diversification
Mash has introduced an engagement hub, incorporating voting, donations, meme integration, and more. Leveraging the Lightning Network infrastructure, this technology ensures seamless payments and rewards for users.
Jared Nusinoff explains,The interoperability provided by the Lightning Network and the benefits from corresponding network effects are a large unlocking factor.
The platform plans to introduce a revenue-sharing model in the future.
On the other hand, TFTC has expanded its focus beyond Bitcoin, incorporating a broader range of topics. Exclusive content from notable figures such as Robert Bryce, Parker Lewis, Jordan Schachtel, and Whitney Webb is now featured on the platform.
Marty Bent notes that this expansion responds to the audience’s demand for high-quality content beyond Bitcoin.