OK Group is undergoing a significant transformation by consolidating its crypto ventures under the unified banner of “OKX.”
Rebranding Announcement by Hong Fang
In a recent announcement on X (formerly Twitter), Hong Fang, the Chief Operating Officer at OK Group and President of OKX, revealed the upcoming rebranding of Okcoin to OKX. This strategic move aligns Okcoin with OK Group’s other crypto venture, OKX (formerly OKEx).
Reflecting on the journey since its establishment in 2013, Fang expressed a deep connection to Okcoin. He cited five years of dedication to building both the brand and product. The rebranding initiative is set to unfold in key operational jurisdictions. This is further poised to bring positive outcomes for both customers and the business.
Global Sequential Rebranding Plan
OK Group’s plan unfolds with the initial rebranding of “Okcoin” to “OKX” in Singapore, followed by a sequential transition across Europe and the United States in the coming months. Fang assured customers that they will continue to experience the same set of product services within the existing regulatory framework, now under a refreshed brand.
Highlighting recent changes, Fang mentioned the sunset of the “Okcoin” brand and product in several regions. These include Latin America, the Middle East and North Africa, South Asia, Hong Kong, and others.
Special Emphasis on the U.S. Market
Fang underscored the strategic importance of the U.S. in OK Group’s global vision. Despite challenges, the company remains committed to the U.S. market, considering it as a home base for the team and emphasizing its role as a visionary leader in empowering individuals and protecting freedom through technology.
One-Year Anniversary of OK Group’s Previous Rebranding
This announcement follows closely on the heels of OK Group’s decision to rebrand another segment of its business, formerly known as OKEx. In December 2022, OKEx made the transition to “OKX,” expanding its scope beyond being a centralized crypto exchange to encompass decentralized finance, nonfungible tokens, and Web3.
Founded in 2017 by OK Group CEO Star Xu, this strategic evolution aligns with the dynamic landscape of the crypto industry.
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